The Sneaky Way Clothing Brands Hooked Men on Stretch Jeans
Clothing brands have been smuggling spandex onto the legs of unsuspecting men.
“I definitely didn’t explicitly understand what I was buying,” Austin Ray, a 36-year-old writer in Atlanta, told me. What he was buying were Gap Soft Wear Jeans in Straight Fit with GapFlex, which is a nine-word phrase to describe a two-word trend: stretch jeans. “Apparently I didn’t think too hard about what those words meant,” he said.
My friend David Covucci, a 34-year-old Brooklyn editor, also didn’t understand exactly what he was getting into when he picked a pair of Banana Republic Rapid Movement Denim jeans off a clearance rack, but the pants immediately felt different to him. “I knew something was up, but I didn’t Google until I got home,” he said.
If you wear women’s clothing, it might come as a surprise that a little bit of stretch is a relatively new concept for most men. Stretchy jeans have been common in women’s fashion for at least 20 years, but they’ve only found traction in the men’s mass market in the past five. Now nearly every major menswear brand offers at least one stretch option, and many go beyond the product’s tight-fit reputation with looser cuts.
Up Pompeii! Paris men’s fashion goes Roman back in time
Paris (AFP) – It was not quite the return of the toga, but Spanish wunderkind Alejandro Gomez Palomo turned the fashion clock back 2,000 years at his Paris men’s show Tuesday.
The flamboyant Andalusian conjured up Rome at its most decadent with a procession of beautiful boys who he claimed had just stepped from the frescos and mosaics of the lost city of Pompeii.
“Buried under the volcanic ashes of Mount Vesuvius lies a distant civilisation of Palomo boys who for centuries have been subject to a deep lethargy,” he declared.
Now they have come back to shake fashion from its long conformist sleep, he added, and to “become the man of the future”.
Palomo believes pretty dresses are not just for girls and his clothes can be worn by men, women and everyone in between in.
Men’s fashion: Nordstrom debuts New Concepts shop to offer style
Retail company’s new capsules will be available in select stores, including Pacific Centre Vancouver.
Nordstrom has teamed up with Union & Company to create a limited collection of fashion pieces. Micaiah Carter / Nordstrom
The retail world has long seemed to favour womenswear. While options abound for women’s clothing and accessories, the landscape has often seemed comparatively small for men’s shopping options.
“I think that is still largely true, although menswear is enjoying a bit more notoriety and attention these days,” Chris Gibbs, the co-owner of the Los Angeles-based streetwear boutique Union, explains. “I think this is because, historically, it was a bit of a taboo for men to express themselves though fashion outside of a suit or jeans and white T-shirt.”
The focus has shifted slightly in recent years, with more brands and companies (beyond the suiting realm, of course) courting more male shoppers, but the imbalance still remains very much intact. But, change is definitely underfoot.
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Men’s fashion news and style advice; from suits to streetwear, shoes to coats, jeans to knitwear and everything inbetween
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Best men’s fashion items from Nordstrom’s Anniversary Sale …
Yesterday, we brought you the best home items from Nordstrom’s Anniversary Sale, and today we are sharing its top men’s fashion pieces. The men’s section of this sale has been outstanding and you can find designer brands at up to 50% off. Find deals on Travis Matthew, Calvin Klein, Patagonia, adidas, Cole Haan, Nike, The North Face and much more. Best of all, Nordstrom has free delivery on all orders, big or small. Head below the jump to see all of our top picks, and be sure to shop these deals before the sale ends August 5th.